A Joint Programme of Friedrich Schiller University and the Max Planck Institute of Economics, Jena
Zahra Lotfi
  • Office: Bachstraße 18, Room 001, 07743 Jena
  • Phone: +49(0) 3641-943216
  • E-Mail: zahra.lotfi@uni-jena.de


  • Since 02/2012 PhD in Graduate College ‘The Economics of Innovative Change’, Friedrich-Schiller-University Jena and Max Planck Institute of Economics, Jena; Germany
  • 2007-2010 MA, in ‘Master of Business Administration’ (MBA), Tehran University, Tehran, Iran. Master thesis ‘Review of marketing strategy in PumpIran Co.’
  • 2003-2007 BA, in industrial economics, Shahid Beheshti University, Tehran, Iran

Work experience

  • 2009-2010 Marketing researcher in PumpIran Co (Iranian Pump company), Tehran, Iran


  • A model for brand positioning of hygienic products using the most effective factors on competitive position and perceptual map technique. African Journal of Business Management Vol.6 (27), pp. 8102-8117, 11 July, 2012

Workshops and Extra Certificates

  • Modern IT-Tools and Networks in International Business, University of Tehran, workshop(Oct-2007) .
  • International seminar on Time Management, Stress Management and Improving Memory, Kish Island (Nov 2008)

Research interest

  • Marketing strategy
  • Innovation
  • Entrepreneurship